The Remarkable Story of AVI & CO.: From a Humble Family-Owned Business to Manhattan’s Top Luxury Watch Retailer

The Early Days

It was in the early 1980s when Abraham Aranbayev, an ambitious young man from Azerbaijan, immigrated to the United States to create a better life for himself and his family. He came with nothing but the clothes on his back and a dream to make a name for himself in the world of business. Dive deeper into the subject by visiting this external resource we’ve selected for you. exclusive rolex watches, uncover extra and worthwhile data to enhance your study and understanding of the subject.

Despite the challenges of starting from scratch in a new country, Abraham remained undeterred. He used his natural talent for sales and established himself as a successful dealer of pre-owned watches, building a loyal clientele through an unwavering commitment to customer satisfaction and a keen eye for detail.

Family Business

With the help of his wife and children, Abraham eventually turned his one-man operation into a full-fledged family business. As his reputation for quality and integrity spread, Abraham and his family opened a brick-and-mortar store in the heart of New York City’s Diamond District– AVI & CO. was born.

Fueled by a passion for luxury watches and a dedication to providing exceptional service, AVI & CO. quickly established itself as a force to be reckoned with in the watch industry. The family’s expertise in purchasing, restoring, and selling watches, combined with a deep appreciation for the intricate artistry of timepieces, set them apart from the competition.

Rising to the Top

As AVI & CO. expanded its offerings and clientele, the company’s exceptional reputation continued to grow. Prestigious watchmakers such as Richard Mille and Audemars Piguet soon took notice of the family’s expertise in the industry and made AVI & CO. an authorized dealer of their luxury timepieces.

With Abraham at the helm and his children – Eli, Ariel, and Adam – by his side, AVI & CO. established itself as Manhattan’s premier destination for luxury watches, attracting customers from across the globe.

A Lasting Legacy

Today, more than 40 years after Abraham first stepped foot in the United States, the Aranbayev family continues to uphold the values that launched their success. They remain committed to exceptional customer service, ensuring that every customer who walks through AVI & CO.’s doors receives personalized attention and walks out feeling confident in their purchase.

For the Aranbayevs, AVI & CO. is more than just a business – it’s their legacy. It’s a testament to the grit and determination of a family who refused to let their circumstances define them, and who built something truly special from the ground up.


The story of AVI & CO. is a testament to the resilience of the human spirit, to the idea that hard work, dedication, and passion can turn even the most humble beginnings into something extraordinary. The Aranbayev family’s unwavering commitment to excellence in the watch industry has not only earned them a reputation as one of Manhattan’s top luxury retailers but has also inspired countless others to pursue their own entrepreneurial dreams.

At its core, AVI & CO. is a reminder that no matter where you come from or what you start with, success is within reach if you’re willing to put in the work. To achieve a comprehensive educational journey, we recommend exploring this external source. It contains extra information and fresh viewpoints on the subject discussed in the article., explore and learn more!

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