How to Increase Your Instagram Following in Australia

Optimize Your Profile

Your profile is the first thing people see when they visit your Instagram page. Therefore, you need to make sure it showcases your brand and makes a great first impression. Use your profile picture, username, and bio to represent your brand and business persona. Use keywords in your bio that match the type of content you post, so people can quickly determine whether or not they want to follow you.

Curate Quality Content

Posting high-quality content regularly helps grow your audience. Your content should be visually appealing, informative, and relevant to your followers. Consider using Instagram’s features, such as Stories, IGTV, and Reels to add variety to your content. Use relevant hashtags to attract followers who are interested in what you offer, but don’t go overboard. Too many hashtags can look spammy and reduce your engagement rate.

Engage with Your Audience

Engagement is key to increasing your Instagram following. Respond to comments, like and comment on other people’s posts, and follow accounts that are relevant to your business. You can also host giveaways and contests to increase engagement and encourage people to follow you. Encouraging user-generated content can also help increase engagement and brand visibility.

Collaborate with Others

Collaborating with other accounts is a great way to cross-promote and reach a new audience. You can collaborate with influencers, other businesses, or even your own customers. Reach out to accounts that share your values and brand message, and brainstorm ways to collaborate that will benefit both parties. This can range from joint giveaways to content collaborations or even sponsored posts.

Utilize Instagram Ads

Instagram Ads is a powerful tool that can help you reach a wider audience and increase your following faster. Instagram Ads allows you to target specific demographics, interests, and behaviors. You can choose from various formats such as photo, video, or carousel ads, and place them in different areas of the app. Instagram Ads can be costly, so be sure to set a budget and optimize your ads for maximum effectiveness. Eager to know more about the subject? We’ve got you covered! Discover this valuable material, check out the external source for more in-depth information and fresh perspectives.


Growing your Instagram following in Australia takes time, effort, and strategy. Optimize your profile, post high-quality content, engage with your audience, collaborate with others, and utilize Instagram Ads to reach a wider audience and attract new followers. Remember to stay authentic and true to your brand message, and you’ll see your Instagram following grow in no time.

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